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3D film experts are escaping the pain of runaway productions

July 28, 2009

The latest generation of 3D technology started out as a gimmicky gamble that others didn’t believe in, but has proven to be the key for some in the entertainment industry as others struggle to battle a dearth of local spending from major motion picture and television studios.

Pace Technologies and 3ality Digital, both based in Burbank, have benefited as industry giants look to make their products more attractive to penny-pinching consumers during the recession.

The companies develop camera rigs and digital production systems that have been used in almost every recent live-action 3D film and television production.

“We’re all kind of seeking the same goal, which is a higher level of entertainment so that people will come back and watch,” said Pace owner Vince Pace, who developed the new camera technology in 2001 with the help of director James Cameron.

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